DANIEL CHEN, CREATIVE DIRECTOR

Daniel’s talent and passion made him a leader in the creative industry almost immediately. Chen was named as one of the Top 20 Designers by PRINT Magazine. With over 18 years of award-winning professional experience, Chen is often noted by clients and former employers as being a uniquely talented artist, a strong strategic thinker, and an exceptionally creative leader.

Daniel has built a monument out of Paper magazine, cultivated the scenery as Group Creative Director of Brand and Photography at Lands’ End, and offered up “something new” to even the most Elegant Bride magazine.

He has discovered how to package Victoria’s Secret and make Revlon’s most beautiful women even more attractive. All the while, pushing himself to do more, learn more, achieve more, and be more. Chen moves seamlessly between the worlds of fashion, retail, marketing and publishing, using the strongest elements of each to solve difficult business problems and catapult brands to new levels.

Daniel’s creative expression defies convention and crosses all traditional print and interactive media. He frequently draws upon his foundation of knowledge and experience to translate “what is” into “what will be.”

He has led brands and publications including awarding winning Jane, Elegant Bride and Child magazines, into uncharted territory, enabling their message to cut through the clutter and create a greater impact.

Daniel joined HSN as Associate Creative Director of Brand Development. The goal was to join the company in elevating and creating relevant content to engage not only core but new demographics. “...He’s played a big part in elevating the HSN brand and working that brand message into our cross functional departments which include digital, network graphics and print advertising. From our Holiday campaigns to our Spring and Fall fashion campaigns, Dan’s design direction has been spot on.”