DCHEN MEDIA
As Group Creative Director at LANDS' END, I led Brand, Photography, and Catalogue Design, using storytelling to elevate the brand. My leadership ensured cohesive narratives, enhancing customer experiences by strategically positioning products. I developed catalogues for foundational audiences and modern women, blending style and practicality. Each catalogue reflected our commitment to quality and innovation, redefining LANDS' END and fostering an inviting customer space.